THE BIG QUESTION!

What is Copywriting?

As a freelance copywriter, I get asked this question a lot.

It’s a fair question, and an important one, but it doesn’t have a straight-forward answer because the marketing field has changed since the advent of the digital age.

The first thing to say is, do not confuse it with ‘copyright‘. This is a term that describes how an expression of ideas and information in some kind of material form (ie. a written down novel, not personal thoughts) are protected, under intellectual property law.

Copywriting (copy for short) is the art of crafting words that persuade a reader to engage with, and then buy, a product or service.

In practical terms, copywriting covers (but is not limited to):

  • the headings and text on core website pages;
  • the title tags and description tags on a Google search result;
  • billboards and flyers;
  • emails focused on sales; and
  • social media adverts.

Content writing is slightly different. It has risen to prominence with the digital age, and refers to the way you provide valuable content to entertain or educate your audience, rather than simply ‘sell’ to them.

Content writing, to name just a few possibilities, covers:

  • blog posts;
  • articles;
  • eBooks;
  • online tutorials; and
  • social media posts.

Think of content as an extension of your brand’s narrative. It’s primary purpose is not to sell, but to expand the conversation that the copy has started and keep people interested.

It is an essential part of your website, alongside the copy, because it helps the search engines, and therefore the readers (and potential buyers), find your site.

YES!

They complement and rely upon each other to get the best results.

I can provide both the copy and content writing for you, so that they work together to drive traffic to your site, which then converts more readily to sales.

So let’s get started!

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